BLK BOX
A new brand direction for one of the world's largest gym manufacturers
Branding
Photo
BLK BOX needed a refined brand to support its next phase of growth, with a £100M revenue target over five years.
The Challenge:
BLK BOX, one of the largest gym equipment manufacturers, needed to reposition its brand towards B2B and premium clients. With partners such as Manchester United, Irish Rugby and Nike, and a £100M growth target, the brand had to evolve while retaining its strength and recognition.
The Solution:
We worked closely with BLK BOX to create a refreshed identity centred around their new slogan, "Built Better." This involved updating all aspects of the brand, including fonts, colours, tone of voice, and visual direction for both photo and video content. Our goal was to deliver a clean, mature, and aspirational brand that aligned with their new focus on being the top choice for high-end gym equipment. From content creation to design and apparel, we helped ensure the brand reflected its premium positioning.
The Results:
The brand refresh resulted in a sleek, updated identity that reinforced BLK BOX’s position as a leader in the global fitness equipment market. The new look and feel not only resonated with their high-end clients but also helped strengthen their image across all customer segments, creating a strong, aspirational brand presence.